Inspiration
The most common mistakes in emailing and how to avoid them
When done correctly, emailing can yield great results. But success is often hindered by unnecessary mistakes. In this article, we will look at these and how to avoid them.
10 tips for faster work in solidpixels
You know that feeling when you discover a great gadget that saves you a lot of work and that you can't imagine your life without a month later? Well, today we're going to show you exactly ten of them. What are you going to do with all that free time?
5 time-saving tips for HR professionals using AI
Even an HR manager's day is only 24 hours long. How to get the most out of it with the least effort? One of the most time and energy consuming HR disciplines is recruitment. Let's take a look at 5 simple tips that, with the assistance of AI, will help you make recruitment a smoother process.
Martin Vácha of Displaay: We name our fonts after cheese or after our sons
Displaay is currently one of the most prominent Czech type design studios, their fonts are used by companies such as Nike, Apple and Harvard University. We talked to its founder, typographer Martin Vácha, about the frustration of graphic designers, bizarre merch, the sterility of Scandinavian countries, deadlines, and how to choose a good font for a website.
Building a Presidential Website: Our Journey with Petr Pavel's Website
The search for a president is a demanding process that involves a tremendous amount of work, constant changes, but also improvisation in unexpected situations. When we agreed to create a website for a presidential candidate, did we know what we were really in for? What kind of pressure did the site have to withstand? How did we address the topic of security? And how did we manage to take down a fake website with alarmist information before the second round of the election?
Haven't made the switch to Google Analytics 4 yet? We'll tell you how to do it with ease
If you fall into the category of data analysts, i.e. you use Google's analytics tools to track your website, you've probably already seen the call to switch to Google Analytics 4. If you've successfully avoided the switch up to this point, know that you won't be able to avoid this change anyway. Google Universal Analytics is definitely ending as of June 30th of this year. Let's go over everything important you should know about the planned change and its impact on your measurement.
Less is More: A Lesson by Google on How Simple Web Design Wins Over Visitors in Seconds
In the world of web design, first impressions matter. A lot. In fact, research shows that it takes as little as 50 milliseconds for users to form an opinion about a website. That's 0.05 seconds to convince your visitors to stay or to send them clicking away. But what factors influence these snap judgments? A study conducted by researchers at Google and the University of Basel provides some fascinating insights.
Be lazy. 17 content creation tools to allow you to put your feet up
No professional content creator can do without the tools that make their job easier on a daily basis. Creating content is a very time-consuming job. Check out our list of tips for a few such great "enhancers" that will help you create quality content before you can even say "content plan".
Discover the secret of direct bookings of the most successful hotels
Hospitality is an industry that has changed incredibly in recent years. The development of technology, the advent of new intermediaries such as Airbnb and Booking.com, and the pandemic experience have all significantly influenced guests' spending and booking habits. The holy grail for hotels has become a close relationship with the customer and the highest possible ratio of direct bookings. How to achieve them? Read on.
What the websites of the best car dealers have in common
The customer journey to buying a car is one of the most complex of them all - according to an older study by Google, it takes 900 interactions with a brand before a final decision is made. At the same time, 95% of customers today already use the internet to search for their future vehicle. What exactly do they consider when making their choice? And how can you ensure that the final interaction takes place on your website?
Quality content will increase the traffic to your website. We'll tell you how to do it and where to start
This approach to content has increased the monthly traffic of the Mall.cz blog from nothing to 57,000 in 2 years. And the same team of copywriters was able to quintuple the organic traffic to the website of the blinds manufacturer NEVA from Kralice na Hané after 3 years of cooperation. Read up on how to think about content for the Czech market, what to avoid and what to make clear before you start writing your first article or making a video.
20 microtips that will help you improve your website with virtually no work
What do the most successful websites have in common? Constant care and optimization. A regular habit of small adjustments can make a big difference over time. We've put together a checklist of 20 super simple changes that you can easily schedule into the coming weeks or months. You'll see them pay off.